Culture is the heart, mind and soul of the organization – its essence. 

We help organizations to develop the strengths of their culture and to create a culture that enables success, based on the unique character of the organization and its specific challenges.


Our solutions are useful when working on:

vision and mission
corporate governance
corporate development
strategy implementation

leadership development
mergers & acquisitions
change management
international relations
human resource management
succession planning

…or any challenge where the right culture makes a difference.

We support our customers with innovative methods and tools, collaborative consulting projects, leadership trainings, workshops, and coaching. 


The customer’s individual position is central to what we do. We work closely with our customers to design the right culture for their specific development.

Scientific knowledge
Our understanding of culture is based on the science of memetics and the ideas of cultural evolution. Our solutions for organizational development go beyond the boundaries of classical business administration and economics.

Practical knowhow
We work globally with leaders and their organizations on their real life challenges, in a world that is complex, dynamic and emotional.  We believe in business realities as well as in personal perceptions.

Pragmatic results
What matters are the results we deliver. We design our methods, tools, and didactics to have an impact.

Culture Map

The patterns of culture are often:

  • nebulous
  • difficult to describe
  • hard to interpret
  • and therefore almost impossible to manage.

We use our Culture Map  tool to tangibly visualize these patterns in order to initiate and control culture development.

Culture Map™ is a navigation tool – for any culture. It displays the patterns of a culture with seven colors. Each color represents a cluster for certain values.

With Culture Maps culture becomes concrete:

  • visible
  • discussable
  • approachable
  • and manageable

The Culture Map  technique has been used in very different organizations around the world. Our
customers value the practical applicability and logic of the model. Following Einstein’s advice, it displays culture as simple as possible, but not any simpler: It clearly shows the pattern of a culture, but still considers the complexity and dynamics within.

The Culture Map is part of our Culturescope solutions. It is a registered trademark of The Culture Institute AG. The approach was initially created by Simon Sagmeister at the University of Innsbruck, Austria. Based on the science of memetics, the approach combines actual business realities and management challenges with the work of renowned thinkers like Frédéric Laloux, Clare Graves, Don Beck, Christopher Cowan, Richard Dawkins, Robert Wright, Ken Wilber, and Edgar Schein. 

Official licensees of Culture Map are Science House in New York and Julius Blum GmbH. They are trained and supported by The Culture Institute.